- Computers with access to generative AI (ChatGPT, Bing Chat, or other chatbot)
- A projector to show information
|Approximately 45 minutes
- Students will be able to analyze and explain the various factors that contribute to the pricing of a product.
- Students will be able to utilize a generative AI tool to gather and interpret information about economic concepts
- Students will be able to critically assess the impact of a profit motive in the pricing of products
|Key Concepts & Vocabulary
Cost of production – How much it costs a company to produce a product, including the materials, labor, and utilities.
Demand – How many people want to purchase a particular product at a specific price.
Profit margins – The amount of money the company makes on each product sold, after subtracting out their costs.
- Present a product to the class. This could be anything from a cell phone, or popular toy, to a basic commodity such as a gallon of milk. (Show an image of the item on a projector, or have one in the classroom)
- Ask students to see how accurately they can guess the price of the product. Then tell them the actual price.
- Ask them to suggest ideas for why they think it costs what it does. Write answers on the board.
- Briefly explaining the concept of pricing in economics, emphasizing factors like the cost of production, demand, and profit margins.Introduce the concept of generative AI and how it can assist in understanding complex topics like economics.
- Bing Chat may be especially helpful for this lesson because it can analyze pictures and search the internet to find information (see example at the end)
- Divide the class into pairs or small groups
- Each group will use generative AI, such as Bing Chat or ChatGPT, to break down the price of a product.
- Either provide students with ideas for specific products to ask about, or ask them to determine what products they are going to explore.
- Some product suggestions: Shoes from a popular brand, a snack, a new book, a board game, a smartphone, a backpack, a video game console, a bicycle, a streaming service subscription (per month), a metal water bottle, a pair of earbuds
- Students should search online to find the actual price for the product. When they first prompt the AI, though, they should not include the price.
- Prompt: “We are exploring the economics of pricing. How much would you say a ___ should cost?”At this point, students could include a picture of the item if they’re using a chatbot that allows image uploads. (see example at the end.)
- Students get the cost suggested by AI and compare that with the actual cost they found online. They may ask about the difference in cost. (see example at the end.)
- Provide a structured set of questions that students can ask the generative AI about the particular product:
- “What are the typical manufacturing costs for a product like this?”
- “How does marketing impact the price?”“How does branding affect the price?”
- “How much would the company be likely to make on each product sold?”
- Provide time for students to interact with generative AI, asking their assigned questions.
- Encourage students to note the AI’s responses and any additional insights they gather.
- Have each group of students briefly present what they learned about their product and its price. Ask them what they learned from the study.
- Discuss how generative AI helped them understand what goes into the product’s pricing.
- How did the pricing factors for different products vary among groups, and what does this tell us about how diverse products are priced?
- In what ways do consumer preferences and behaviors impact the price of a product? Did you find any examples of this in your research?
- What role do marketing and branding play in determining the price of a product? Provide examples from the products you analyzed.
- How did using generative AI enhance your understanding of product pricing? Were there limitations to the information provided by AI?
- Reflect on a product you wanted to purchase largely because of its brand name, despite there being cheaper alternatives. Why did you choose the more expensive brand, and how did the brand’s reputation influence your decision?
- What makes something “too expensive”?
|Supplemental Activity Ideas
Market Survey Project: Students conduct a survey on consumer preferences and perceptions about pricing. They can choose a product (or a range of products) and design a questionnaire to gather information on what factors consumers consider when they decide to purchase a product, such as brand, quality, price, and environmental impact. They could also ask how much people would be willing to pay for a specific product.
Create Your Own Product: In this activity, students design a hypothetical product and determine its price. They need to consider factors like production costs, target audience, competition, marketing, and distribution expenses.
International Price Comparison Study: Students select a common product available globally (like a specific smartphone model, a pair of branded sneakers, or a popular book) and research its price in various countries.
|Sources to Learn More
Generative AI options to try